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2012 finisher medals honor strength and endurance of 1930s

During the 1930s, America experienced some of the most difficult scenarios in its history – natural disasters, world wars and financial turmoil. But when 1936 arrived, many Americans were starting to sense a small glimmer of hope. The country was in the beginning stages of recovery from the Great Depression. President Roosevelt’s famous fireside chat radio broadcasts echoed throughout homes across the nation, offering empathy and inspiration. Margaret Mitchell’s passionate novel Gone With the Wind was published and became wildly famous for inspiring Americans to “never go hungry again.”

More than 80 years later, the Williams Route 66 Marathon is proud to reveal its 2012 medal, with the 1930s in mind. The 2012 Williams Route 66 Marathon finisher medals honor the strength and beauty of the 1936 Dodge pickup truck. Much like a marathon runner, this truck has a rare level of endurance and power. When it comes down to “survival of the fittest,” both the truck and the runner stand strong at the finish line. In the 1930s, automobiles were more than just durable, they became sleek pieces of artwork – another shared trait of the 2012 medal, which features a smooth, art deco style. With the help of Maxwell Medals & Awards, the marathon directors designed the 2012 medals with translucent color fills over chrome patterns to create an enhanced 3D effect.

“When designing our finisher’s medals, we always have our participants in mind.  Whether they run or walk their perseverance and dedication to training are the same. We wanted to design a medal that is worthy of their efforts, while honoring the history of Route 66 embodying the art deco style of Tulsa,” said Kim Hann, Assistant Executive Director of the Williams Route 66 Marathon.

The Williams Route 66 Marathon, presented by Blue Cross and Blue Shield of Oklahoma, has a history of offering its participants award-winning medals. Over the past three years, the marathon’s medals have been named first, second and third among U.S. marathon medals, according to Marathon & Beyond magazine.